Bears that inspire, educate and make you smile
Welcome to the Emotibear World — the wonderful world of Emotibears, a global family of teddy bears created to inspire kindness, friendship, understanding and emotional wellbeing. Every feeling matters here.
At the heart of The Emotibear World is The Emotibear Club, a magical place that children, and the grown-ups around them, want to come back to every day. It is a place where every emotion matters, where everyone feels welcome, safe and at home, and where every child belongs.
The Emotibears (and their soft toy friends) entertain, inspire and educate young minds through adventures, creative activities, fun and laughter. In troubled times, they are here to help youngsters develop the life skills and character that will make the World a better place.
Step inside the Emotibear World
Meet the Emotibears and Friends
Every Emotibear celebrates a different feeling, value or life journey.
Explore Whispering Woods
Tap any bear to say hello and learn a little more about them.
Our Emotibear Family Is Growing!
There are many more characters waiting to arrive in Whispering Woods. Each new friend will bring a different story, personality and message to share.
Keep visiting to discover who is coming next! Who will be your favourite Emotibear?
Each door unlocks on its own day — check back to see who's arrived.
Your Adventure Starts Here!
Step into Whispering Woods and become part of the Emotibear family. Friendship, stories, activities, surprises and lots of bear-filled fun are waiting for you.
Discover 15 wonderful reasons to join the Emotibear Club!
Reasons to join the club
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Become part of Emotibear World
Members get their own place inside the world of the Emotibears and can follow their adventures.
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Exclusive members-only area
Access Whispering Woods and its special rooms!
- Colouring room
- Music room
- Reading room
- Creative room
- Activities room
- News room
- Birthday room
- Language room
- Where are you from? room
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New things to discover regularly
Fresh stories, activities, colouring pages, challenges, news and surprises give children reasons to return!
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Stories with positive messages
Hugston, Buddy, Scowlington and Unity are the first bears who will help children explore friendship, kindness, respect, inclusion, feelings and understanding others.
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Fun learning without it feeling like school
Reading, creativity, languages, music and activities are presented through characters and play.
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A club where every child can feel included
The Emotibear message celebrates different personalities, feelings, abilities, cultures and backgrounds.
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Celebrate birthdays together
Members can visit the Birthday Room for special birthday-themed content and celebrations.
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Discover the world
The Language Room and Where Are You From? Room introduce children to countries, languages and cultures around the world.
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Meet the Emotibears properly
Instead of just seeing the characters, members get to know their personalities, stories and individual messages.
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Members-only downloads and activities
Printable colouring sheets, puzzles, crafts, games and other resources add real value to membership.
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Be part of the Emotibear community
Children belong to something positive with our shared values of kindness, friendship, respect, love and fun.
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Special member celebrations and surprises
Seasonal activities, competitions, badges, certificates, new-character introductions and member milestones.
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Something parents and children can enjoy together
Stories, crafts and activities encourage shared family time away from too much screen time.
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Help children express emotions
The Emotibears provide friendly ways to start conversations about how children are feeling.
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Join the journey from the beginning
Watch Emotibear World grow and say you were there at the start!
Enjoy a Taste of Whispering Woods!
Come inside and explore some of the wonderful activities waiting for you in the Emotibear Club.
Explore the Emotibear Digital Shop
Discover a colourful collection of downloadable Emotibear activities, stories, printables and creative treats inspired by Whispering Woods.
Our digital shop is open to everyone — you do not need to be an Emotibear Club member to browse or buy.
Simply choose your favourites, download them and enjoy a little Emotibear magic at home.
The Emotibear Digital Shop opens on 1 November 2026.
Visit the Shop